You can also click the Filter button for a wide range of options to narrow down what you want to see. The search box at the top allows you to quickly find search terms within the report. Selecting the “Sort” option here will allow you to sort by multiple criteria, a feature that may be useful in finding the most important search terms to add or exclude.įor instance, you could sort by search terms with the highest click volume and then, secondarily, those with the most conversions to determine higher volume converting keywords to add. You can use the Columns box to the right above the keyword table to add or remove columns. The layout is similar to what you see in the web interface, including columns for Added/Excluded, Keyword (the original keyword that triggered the search term), and Match type (correlating with how the search term matched to the keyword, not necessarily the actual match type of the keyword), Campaign, and Ad Group, along with any metrics you’ve selected to download. Now, you’ll see a box appear showing a table with search terms and associated metrics. Once you’ve chosen your desired options, click OK and wait for the search term data to download. Note that you can also save a set of stats to reuse in the future, using the field at the bottom right. Next, choose your desired campaigns/ad groups.įinally, select the stats you want to include. Downloading Dataįirst, set a date range for which you’d like to see data, using either the dropdown with preselected dates or the calendar section at right to choose specific dates. Upon selecting this option, a box will appear where you can select further options. You’ll also see a button for Search Terms when viewing the Keywords section of an account. To access the Search Term Report, while viewing your desired account in Editor, go to Tools > View Search Term Report from the menu. However, we’d encourage you to become familiar with the new options available in Editor. Many PPC managers likely have an established process that involves either reviewing search terms in the interface or downloading them to Excel. This gives users a new option for conducting the search query review process. One long-awaited update includes the ability to see search term reports directly within Editor. AdWords Editor 12.3, released during the first week of May 2018, contains several significant feature updates.
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